{"term": "modesty", "display": "Modesty", "slug": "modesty", "patterns": ["modesty", "modest", "modestly"], "editorial_note": null, "total_occurrences": 614, "peak_year": 2008, "peak_rate": 168.97, "by_year": [{"year": 1837, "count": 1, "total_words": 61333, "rate_per_million": 16.3}, {"year": 1849, "count": 1, "total_words": 28631, "rate_per_million": 34.93}, {"year": 1853, "count": 5, "total_words": 394242, "rate_per_million": 12.68}, {"year": 1855, "count": 3, "total_words": 295049, "rate_per_million": 10.17}, {"year": 1857, "count": 4, "total_words": 479497, "rate_per_million": 8.34}, {"year": 1859, "count": 1, "total_words": 198409, "rate_per_million": 5.04}, {"year": 1861, "count": 1, "total_words": 98288, "rate_per_million": 10.17}, {"year": 1866, "count": 2, "total_words": 53822, "rate_per_million": 37.16}, {"year": 1870, "count": 2, "total_words": 180637, "rate_per_million": 11.07}, {"year": 1872, "count": 3, "total_words": 160762, "rate_per_million": 18.66}, {"year": 1873, "count": 3, "total_words": 271184, "rate_per_million": 11.06}, {"year": 1874, "count": 3, "total_words": 248674, "rate_per_million": 12.06}, {"year": 1877, "count": 1, "total_words": 207335, "rate_per_million": 4.82}, {"year": 1879, "count": 1, "total_words": 175151, "rate_per_million": 5.71}, {"year": 1882, "count": 4, "total_words": 405232, "rate_per_million": 9.87}, {"year": 1884, "count": 1, "total_words": 373254, "rate_per_million": 2.68}, {"year": 1897, "count": 1, "total_words": 60476, "rate_per_million": 16.54}, {"year": 1900, "count": 1, "total_words": 58374, "rate_per_million": 17.13}, {"year": 1901, "count": 1, "total_words": 68357, "rate_per_million": 14.63}, {"year": 1905, "count": 1, "total_words": 57828, "rate_per_million": 17.29}, {"year": 1907, "count": 5, "total_words": 305548, "rate_per_million": 16.36}, {"year": 1909, "count": 3, "total_words": 357294, "rate_per_million": 8.4}, {"year": 1910, "count": 1, "total_words": 67352, "rate_per_million": 14.85}, {"year": 1911, "count": 2, "total_words": 151268, "rate_per_million": 13.22}, {"year": 1913, "count": 6, "total_words": 82284, "rate_per_million": 72.92}, {"year": 1915, "count": 3, "total_words": 440597, "rate_per_million": 6.81}, {"year": 1916, "count": 4, "total_words": 175807, "rate_per_million": 22.75}, {"year": 1917, "count": 4, "total_words": 178703, "rate_per_million": 22.38}, {"year": 1919, "count": 5, "total_words": 441795, "rate_per_million": 11.32}, {"year": 1920, "count": 1, "total_words": 94402, "rate_per_million": 10.59}, {"year": 1921, "count": 7, "total_words": 313229, "rate_per_million": 22.35}, {"year": 1922, "count": 3, "total_words": 193307, "rate_per_million": 15.52}, {"year": 1924, "count": 1, "total_words": 167914, "rate_per_million": 5.96}, {"year": 1925, "count": 1, "total_words": 92994, "rate_per_million": 10.75}, {"year": 1926, "count": 2, "total_words": 86028, "rate_per_million": 23.25}, {"year": 1927, "count": 2, "total_words": 82845, "rate_per_million": 24.14}, {"year": 1928, "count": 1, "total_words": 131246, "rate_per_million": 7.62}, {"year": 1930, "count": 2, "total_words": 172580, "rate_per_million": 11.59}, {"year": 1934, "count": 1, "total_words": 67894, "rate_per_million": 14.73}, {"year": 1937, "count": 1, "total_words": 129195, "rate_per_million": 7.74}, {"year": 1938, "count": 4, "total_words": 131824, "rate_per_million": 30.34}, {"year": 1940, "count": 3, "total_words": 141265, "rate_per_million": 21.24}, {"year": 1941, "count": 2, "total_words": 142141, "rate_per_million": 14.07}, {"year": 1942, "count": 2, "total_words": 104937, "rate_per_million": 19.06}, {"year": 1943, "count": 3, "total_words": 130522, "rate_per_million": 22.98}, {"year": 1944, "count": 1, "total_words": 157488, "rate_per_million": 6.35}, {"year": 1945, "count": 5, "total_words": 163663, "rate_per_million": 30.55}, {"year": 1946, "count": 1, "total_words": 168756, "rate_per_million": 5.93}, {"year": 1947, "count": 1, "total_words": 80528, "rate_per_million": 12.42}, {"year": 1948, "count": 3, "total_words": 181675, "rate_per_million": 16.51}, {"year": 1949, "count": 6, "total_words": 183841, "rate_per_million": 32.64}, {"year": 1952, "count": 2, "total_words": 131655, "rate_per_million": 15.19}, {"year": 1953, "count": 1, "total_words": 148677, "rate_per_million": 6.73}, {"year": 1954, "count": 2, "total_words": 146374, "rate_per_million": 13.66}, {"year": 1956, "count": 3, "total_words": 135732, "rate_per_million": 22.1}, {"year": 1957, "count": 3, "total_words": 88552, "rate_per_million": 33.88}, {"year": 1958, "count": 3, "total_words": 138294, "rate_per_million": 21.69}, {"year": 1959, "count": 3, "total_words": 145222, "rate_per_million": 20.66}, {"year": 1960, "count": 4, "total_words": 128859, "rate_per_million": 31.04}, {"year": 1961, "count": 1, "total_words": 133956, "rate_per_million": 7.47}, {"year": 1962, "count": 6, "total_words": 144766, "rate_per_million": 41.45}, {"year": 1963, "count": 1, "total_words": 156118, "rate_per_million": 6.41}, {"year": 1964, "count": 8, "total_words": 149949, "rate_per_million": 53.35}, {"year": 1965, "count": 4, "total_words": 149048, "rate_per_million": 26.84}, {"year": 1966, "count": 1, "total_words": 104354, "rate_per_million": 9.58}, {"year": 1967, "count": 3, "total_words": 123284, "rate_per_million": 24.33}, {"year": 1968, "count": 6, "total_words": 145190, "rate_per_million": 41.33}, {"year": 1969, "count": 4, "total_words": 137147, "rate_per_million": 29.17}, {"year": 1970, "count": 5, "total_words": 94815, "rate_per_million": 52.73}, {"year": 1971, "count": 8, "total_words": 268403, "rate_per_million": 29.81}, {"year": 1972, "count": 7, "total_words": 251958, "rate_per_million": 27.78}, {"year": 1973, "count": 6, "total_words": 283987, "rate_per_million": 21.13}, {"year": 1974, "count": 7, "total_words": 310764, "rate_per_million": 22.53}, {"year": 1975, "count": 7, "total_words": 274906, "rate_per_million": 25.46}, {"year": 1976, "count": 7, "total_words": 276826, "rate_per_million": 25.29}, {"year": 1977, "count": 5, "total_words": 212688, "rate_per_million": 23.51}, {"year": 1978, "count": 7, "total_words": 245980, "rate_per_million": 28.46}, {"year": 1979, "count": 4, "total_words": 221927, "rate_per_million": 18.02}, {"year": 1980, "count": 1, "total_words": 232056, "rate_per_million": 4.31}, {"year": 1981, "count": 5, "total_words": 215762, "rate_per_million": 23.17}, {"year": 1982, "count": 7, "total_words": 211056, "rate_per_million": 33.17}, {"year": 1983, "count": 1, "total_words": 177799, "rate_per_million": 5.62}, {"year": 1984, "count": 3, "total_words": 196920, "rate_per_million": 15.23}, {"year": 1985, "count": 8, "total_words": 215677, "rate_per_million": 37.09}, {"year": 1986, "count": 8, "total_words": 203937, "rate_per_million": 39.23}, {"year": 1987, "count": 6, "total_words": 192689, "rate_per_million": 31.14}, {"year": 1988, "count": 8, "total_words": 191636, "rate_per_million": 41.75}, {"year": 1989, "count": 7, "total_words": 185020, "rate_per_million": 37.83}, {"year": 1990, "count": 6, "total_words": 197596, "rate_per_million": 30.36}, {"year": 1991, "count": 1, "total_words": 179355, "rate_per_million": 5.58}, {"year": 1992, "count": 7, "total_words": 204012, "rate_per_million": 34.31}, {"year": 1993, "count": 3, "total_words": 221819, "rate_per_million": 13.52}, {"year": 1994, "count": 16, "total_words": 246737, "rate_per_million": 64.85}, {"year": 1995, "count": 9, "total_words": 223761, "rate_per_million": 40.22}, {"year": 1996, "count": 2, "total_words": 214343, "rate_per_million": 9.33}, {"year": 1997, "count": 6, "total_words": 200241, "rate_per_million": 29.96}, {"year": 1998, "count": 9, "total_words": 229714, "rate_per_million": 39.18}, {"year": 1999, "count": 18, "total_words": 199044, "rate_per_million": 90.43}, {"year": 2000, "count": 18, "total_words": 200149, "rate_per_million": 89.93}, {"year": 2001, "count": 15, "total_words": 233551, "rate_per_million": 64.23}, {"year": 2002, "count": 20, "total_words": 219766, "rate_per_million": 91.01}, {"year": 2003, "count": 10, "total_words": 199453, "rate_per_million": 50.14}, {"year": 2004, "count": 7, "total_words": 200576, "rate_per_million": 34.9}, {"year": 2005, "count": 16, "total_words": 207130, "rate_per_million": 77.25}, {"year": 2006, "count": 12, "total_words": 213278, "rate_per_million": 56.26}, {"year": 2007, "count": 21, "total_words": 224911, "rate_per_million": 93.37}, {"year": 2008, "count": 37, "total_words": 218972, "rate_per_million": 168.97}, {"year": 2009, "count": 5, "total_words": 198355, "rate_per_million": 25.21}, {"year": 2010, "count": 13, "total_words": 195401, "rate_per_million": 66.53}, {"year": 2011, "count": 6, "total_words": 188227, "rate_per_million": 31.88}, {"year": 2012, "count": 5, "total_words": 188678, "rate_per_million": 26.5}, {"year": 2013, "count": 7, "total_words": 180511, "rate_per_million": 38.78}, {"year": 2014, "count": 7, "total_words": 187357, "rate_per_million": 37.36}, {"year": 2015, "count": 9, "total_words": 187955, "rate_per_million": 47.88}, {"year": 2016, "count": 2, "total_words": 178542, "rate_per_million": 11.2}, {"year": 2017, "count": 5, "total_words": 171589, "rate_per_million": 29.14}, {"year": 2018, "count": 5, "total_words": 170243, "rate_per_million": 29.37}, {"year": 2019, "count": 3, "total_words": 169211, "rate_per_million": 17.73}, {"year": 2020, "count": 1, "total_words": 162852, "rate_per_million": 6.14}, {"year": 2021, "count": 2, "total_words": 112275, "rate_per_million": 17.81}, {"year": 2022, "count": 4, "total_words": 107772, "rate_per_million": 37.12}, {"year": 2023, "count": 3, "total_words": 103624, "rate_per_million": 28.95}, {"year": 2024, "count": 1, "total_words": 174571, "rate_per_million": 5.73}, {"year": 2025, "count": 4, "total_words": 108351, "rate_per_million": 36.92}, {"year": 2026, "count": 1, "total_words": 43525, "rate_per_million": 22.98}], "by_year_role": {"1853": {"apostle": 5}, "1855": {"apostle": 2}, "1857": {"apostle": 4}, "1859": {"apostle": 1}, "1861": {"prophet": 1}, "1866": {"prophet": 1}, "1870": {"prophet": 2}, "1872": {"prophet": 3}, "1873": {"apostle": 3}, "1874": {"apostle": 2, "prophet": 1}, "1877": {"apostle": 1}, "1879": {"apostle": 1}, "1882": {"apostle": 1, "unknown": 3}, "1884": {"apostle": 1}, "1897": {"": 1}, "1900": {"": 1}, "1901": {"": 1}, "1905": {"": 1}, "1907": {"": 2, "seventy": 3}, "1909": {"": 2, "seventy": 1}, "1910": {"": 1}, "1911": {"": 2}, "1913": {"": 6}, "1915": {"": 1, "apostle": 2}, "1916": {"": 4}, "1917": {"": 4}, "1919": {"prophet": 5}, "1920": {"": 1}, "1921": {"": 6, "apostle": 1}, "1922": {"": 3}, "1924": {"": 1}, "1925": {"": 1}, "1926": {"": 2}, "1927": {"": 2}, "1928": {"": 1}, "1930": {"": 2}, "1934": {"": 1}, "1937": {"": 1}, "1938": {"": 4}, "1940": {"": 3}, "1941": {"": 2}, "1942": {"": 2}, "1943": {"": 3}, "1944": {"": 1}, "1945": {"": 5}, "1946": {"": 1}, "1947": {"": 1}, "1948": {"": 3}, "1949": {"": 6}, "1952": {"": 2}, "1953": {"": 1}, "1954": {"": 2}, "1956": {"": 3}, "1957": {"": 3}, "1958": {"": 3}, "1959": {"": 3}, "1960": {"": 4}, "1961": {"": 1}, "1962": {"": 6}, "1963": {"": 1}, "1964": {"": 8}, "1965": {"": 4}, "1966": {"": 1}, "1967": {"": 3}, "1968": {"": 6}, "1969": {"": 4}, "1970": {"": 5}, "1971": {"apostle": 1, "unknown": 1}, "1972": {"apostle": 2, "prophet": 1}, "1973": {"apostle": 5}, "1974": {"apostle": 1, "unknown": 2}, "1975": {"apostle": 2, "unknown": 3}, "1976": {"apostle": 2, "unknown": 2}, "1977": {"apostle": 2, "unknown": 1}, "1978": {"apostle": 2, "prophet": 1, "unknown": 2}, "1979": {"prophet": 1}, "1980": {"unknown": 1}, "1981": {"apostle": 4}, "1982": {"apostle": 6}, "1983": {"unknown": 1}, "1985": {"apostle": 3}, "1986": {"apostle": 4, "prophet": 2, "unknown": 1}, "1987": {"apostle": 4}, "1988": {"apostle": 6, "prophet": 1, "unknown": 1}, "1989": {"apostle": 5, "prophet": 1}, "1990": {"apostle": 3, "unknown": 1}, "1992": {"apostle": 2, "unknown": 1}, "1993": {"apostle": 2, "unknown": 1}, "1994": {"apostle": 3, "unknown": 3}, "1995": {"apostle": 1, "unknown": 1}, "1996": {"apostle": 1, "unknown": 1}, "1997": {"apostle": 2, "unknown": 1}, "1998": {"apostle": 4, "prophet": 4, "unknown": 1}, "1999": {"apostle": 4, "unknown": 12}, "2000": {"apostle": 6, "prophet": 3, "unknown": 7}, "2001": {"apostle": 1, "prophet": 4, "unknown": 7}, "2002": {"apostle": 2, "prophet": 3, "unknown": 7}, "2003": {"apostle": 4, "prophet": 2, "unknown": 3}, "2004": {"apostle": 3, "prophet": 2, "unknown": 1}, "2005": {"apostle": 7, "unknown": 5}, "2006": {"apostle": 3, "unknown": 3}, "2007": {"apostle": 2, "unknown": 17}, "2008": {"apostle": 6, "unknown": 7}, "2009": {"apostle": 3, "unknown": 1}, "2010": {"apostle": 3, "unknown": 4}, "2011": {"apostle": 2, "unknown": 4}, "2012": {"prophet": 1, "unknown": 2}, "2013": {"apostle": 1, "prophet": 1, "unknown": 3}, "2014": {"apostle": 2, "unknown": 2}, "2015": {"apostle": 5, "prophet": 1}, "2016": {"apostle": 1, "unknown": 1}, "2017": {"apostle": 5}, "2018": {"apostle": 2}, "2019": {"prophet": 1, "unknown": 1}, "2020": {"prophet": 1}, "2021": {"unknown": 2}, "2022": {"apostle": 2, "unknown": 2}, "2023": {"apostle": 3}, "2024": {"apostle": 1}, "2025": {"apostle": 2, "unknown": 2}, "2026": {"apostle": 1}}, "quotes": [{"year": 1971, "speaker": "Spencer W. Kimball", "role": "apostle", "source": "cojc", "title": "Glimpses of Heaven", "talk_id": "cojc:1971-10-glimpses-of-heaven", "text": "“Once we were in a distant stake for conference. We came to the unpretentious home of the stake president at mid-day Saturday. We knocked at the door, and it was opened by a sweet mother with a child in her arms. She was the type of mother who did not know there were maids and servants. She was not an artist’s model, nor a society woman. Her hair was dressed neatly; her clothes were modest, tastefully selected; her face was smiling; and though young, she showed the rare combination of maturity of experience and the joys of purposeful living.", "matched_pattern": "modest"}, {"year": 1978, "speaker": "Thomas S. Monson", "role": "apostle", "source": "cojc", "title": "Profiles of Faith", "talk_id": "cojc:1978-10-profiles-of-faith", "text": "While serving as a mission president, I attended a seminar for all presidents held in Salt Lake City. My wife and I were privileged to devote an evening to meeting the parents of those missionaries who served with us. Some parents were wealthy and handsomely attired. They spoke in a gracious manner. Their faith was strong. Others were less affluent, of modest means and rather shy. They, too, were proud of their special missionary and prayed and sacrificed for his welfare.", "matched_pattern": "modest"}, {"year": 1986, "speaker": "Ezra Taft Benson", "role": "prophet", "source": "cojc", "title": "To the Young Women of the Church", "talk_id": "cojc:1986-10-to-the-young-women-of-the-church", "text": "Young sisters, be modest. Modesty in dress and language and deportment is a true mark of refinement and a hallmark of a virtuous Latter-day Saint woman. Shun the low and the vulgar and the suggestive.", "matched_pattern": "modesty"}, {"year": 1996, "speaker": "James E. Faust", "role": "apostle", "source": "cojc", "title": "Honesty—a Moral Compass", "talk_id": "cojc:1996-10-honesty-a-moral-compass", "text": "“Coach Frank Leahy, who was in the courtroom, was surprised. Szymanski always had been modest and unassuming. So when the proceedings were over, he took Szymanski aside and asked why he had made such a statement. Szymanski blushed. ‘I hated to do it, Coach,’ he said. ‘But, after all, I was under oath.’”", "matched_pattern": "modest"}, {"year": 1998, "speaker": "Gordon B. Hinckley", "role": "prophet", "source": "cojc", "title": "Living Worthy of the Girl You Will Someday Marry", "talk_id": "cojc:1998-04-living-worthy-of-the-girl-you-will-someday-marry", "text": "When I was married, my wise father said to me, “Get a modest home and pay off the mortgage so that if economic storms should come, your wife and children will have a roof over their heads.”", "matched_pattern": "modest"}, {"year": 2003, "speaker": "Gordon B. Hinckley", "role": "prophet", "source": "cojc", "title": "The Condition of the Church", "talk_id": "cojc:2003-04-the-condition-of-the-church", "text": "We are pleased to note an increase in family preparedness among our people. This program, which has been advocated for more than 60 years, adds immeasurably to the security and well-being of the Latter-day Saints. Every family has a responsibility to provide for its own needs to the extent possible. We again urge our people to avoid unnecessary debt, to be modest in the financial obligations which they undertake, to set aside some cash against an emergency. We warn our people against “get rich” schemes and other entanglements which are nearly always designed to trap the gullible.", "matched_pattern": "modest"}], "shifts": [{"year": 1913, "z": 13.28, "rate": 72.92, "direction": "rise"}, {"year": 1938, "z": 2.46, "rate": 30.34, "direction": "rise"}, {"year": 1945, "z": 2.03, "rate": 30.55, "direction": "rise"}, {"year": 1957, "z": 1.95, "rate": 33.88, "direction": "rise"}, {"year": 1964, "z": 2.84, "rate": 53.35, "direction": "rise"}, {"year": 1980, "z": -2.55, "rate": 4.31, "direction": "decline"}, {"year": 1983, "z": -2.34, "rate": 5.62, "direction": "decline"}, {"year": 1985, "z": 1.88, "rate": 37.09, "direction": "rise"}, {"year": 1991, "z": -2.18, "rate": 5.58, "direction": "decline"}, {"year": 1994, "z": 3.04, "rate": 64.85, "direction": "rise"}, {"year": 1999, "z": 3.6, "rate": 90.43, "direction": "rise"}, {"year": 2008, "z": 4.66, "rate": 168.97, "direction": "rise"}], "canonical": {"corpus_source": "canon", "corpus_version": 1, "historical_window": [1850, 1920], "modern_window": [2010, 2026], "floor_per_million": 225, "source": "fallback_regex", "early_count": 72, "modern_count": 78, "early_total_words": 10520569, "modern_total_words": 2630684, "early_rate": 6.844, "modern_rate": 29.65, "impact": 333.2, "direction": "rise", "qualifies_for_top_40": false}}